BORN IN THE MOUNTAINS, LIVES BY THE OCEAN

We designed a product that did not need huge cash investments or expensive machinery. At the get-go, it was hand-painted headbands lined with fleece for warmth with an adjustable velcro tab for all head sizes; this was our first stepping-stone. We painted and sewed fabric on the kitchen table that was bright and unique, and we were able to do all production ourselves, utilizing a family-owned singer sewing machine. It offered the wearer a one-off, unique piece of headwear – ‘Art For Ya Head’ as we called it.

WE NEVER CALL LAST RUN!

We naively would change into clean clothes, usually with paint all over our hands and in hair, and trot off to sell our wares to various snow and outdoor shops. Roe had the gift of the gab and I think those first kind customers felt sorry for us and did not know how to say no. ‘Ok, let’s try a dozen and see how they go.’ We were quickly snapped up by a distributor who recognized some potential in our naivety and who saw a growing grass roots following through ski racers and the like. The rest is history.” From those humble beginnings, ROJO Outerwear has grown into an established brand, but our core remains the same. We design with passion, blending handcrafted artwork, technical performance, and flattering fits to keep you warm, dry, and comfortable from first chair to last call. Still proudly female-led, we continue to create unique, adventure-ready apparel inspired by our mantra: Born in the mountains, lives by the ocean. Thank you for being part of our journey since 1987