At Rojo we believe in the power to educate and inspire a positive sustainable lifestyle for individuals and communities, as well as supporting women and those affected by breast cancer.
For this Reason we have partnered up with Boarding For Breast Cancer (B4BC), a 501(c)3 non-profit foundation that advocates early detection and a healthy, active, and sustainable lifestyle as the best means for breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through outreach, prevention, sustainability, and support programs.
B4BC aims to eliminate breast cancer deaths in present and future generations by arming young people with the tools necessary to reduce their risks and lead longer, healthier, and more sustainable lives.
There on the road nearly 10 months out of the year providing one-on-one peer education and valuable preventative information to hundreds of thousands of young people with the simple message that Early Detection + Healthy, Active Lifestyle = Best Prevention.